Let's be honest - gaming clothes and merchandise are rarely exciting these days. We aim to change that.
We’re not talking about t-shirts branded with logos that even the most technophobe in our families can identify - we mean designs referenced from within the game world itself: masterpieces that acknowledge our favourite games through subtle nods and secret handshakes that only other gamers will pick up on.
We're going to storm the front lines of fashion, giving gamers the chance to display their inner geek in style.
This is our goal. Our mission. Our promise to you, fellow gamer.